Inclusive clubs are out, elite clubs are in. Just ask New York City-based Carbon NYC.
The group describes itself as an invitation-only organization of international business leaders and caps its membership size. Membership is extended to people who have accomplished “outstanding professional achievement and demonstrate a passion for non-work related pursuits.” Carbon NYC’s pursuits are not restrictive and span arts, philanthropy, technology, sports, and leisure. Every year, the club also holds a large-scale fundraising event with its Annual Spring Charity Soirée for a local non-profit organization.
Because its member demographic of moneyed individuals at an average age of 37 is highly attractive for advertisers, Carbon NYC also offers individual members exclusive access to luxury products and services.
Private networking clubs such as Carbon NYC are not exceptions in the era of digital social networking. Instead, they are increasingly becoming common because they help create a real network as opposed to a virtual network. In addition, they provide members with access to new products and offers sponsored by luxury brands that might be absent in other clubs.